VISUAL IDENTITY / UI/UX
Novus Space
Novus Space is a proposed fitness brand and workout app built around a simple idea: movement should adapt to people, not the other way around. Instead of focusing on performance, perfection and rigid routines, Novus explores a more human approach to fitness — one that fits into everyday life, responds to how you feel, and makes space for different bodies, abilities and energy levels.
The concept moves away from the pressure to perform, improve and follow rigid routines, and instead makes room for changing energy, different bodies and different ways of moving.
The challenge was to translate the feeling into visuals that feel as adaptable and dynamic as the experience itself.
Client: Novus Space
Role: Visual Communication Designer
Challenge: How can fitness be designed around people, rather than asking people to fit into a fixed idea of fitness?
Deliverables: Visual Identity · Brand System · UI/UX · Motion
The logotype
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A type with room to move
The flexibility og typography allows the identity to move between calm and energetic, structured and expressive — reflecting the different ways people can move through the Novus experience.
Its changing forms also subtly reference the variety of shapes and bodies that make up the people behind the movement.
The app
The Novus experience starts with the individual. Instead of asking users to follow a fixed workout routine, the app begins by asking how they feel and uses that input to shape what comes next. Workouts can then be explored by energy level, time, mobility, equipment and space, making movement easier to adapt to whatever the day looks like.
