CASE STUDY
Strawberry Hotels
I spent two years building a cohesive visual presence across five Strawberry hotels in Oslo. Balancing the character of each hotel with the wider Strawberry brand, my work spanned photography, film, graphic design, campaigns and digital content.
The challenge was to create content that felt relevant to each individual hotel while still contributing to Strawberry as a wider brand.
Each hotel has its own personality, audience and atmosphere. My role was to find what made each one different, and translate it into visual content that people would actually want to stop and look at.
Client: Strawberry Hotels
Role: Creative Content Producer / Visual Communication Designer
Challange: Shaping distinct visual stories for five individual hotels while maintaining a cohesive presence within the shared Strawberry brand.
Deliverables: Photography, Film, Campaigns, Social media content, Digital Design, Creative Production
Five hotels. Five stories.
A hotel is never just a building. It is the people who work there, the guests who walk through the doors, the food being served, the view from the rooms and all the small moments in between. For two years, I worked on bringing these stories to life for five Strawberry hotels in Oslo.
Working across visual content and communication, I developed concepts, photographed, filmed, designed and produced content from idea to final publication. The work ranged from larger campaigns and seasonal content to everyday moments, events and local stories.
Oslo as the backdrop
The energy of the city is woven into the character of each hotel. Every guest arrives with a journey of their own, while the hotels offer a place to pause, recharge and feel at home. Just beyond their doors, the city is always within reach.
A social place to be
Social Bar & Bistro is Strawberry’s restaurant concept, found across its hotels in Oslo and beyond. With a shared identity but different spaces, people and atmospheres, the challenge was to make the concept feel recognisable while giving each location room to tell its own story.
Through photography, campaigns, social media and marketing materials, I shaped the visual expression of The Social across the hotels – capturing everything from food and drinks to the people and moments that bring the restaurants to life.
